Tailor‑Made Support
After the diagnostic, we focus together on what truly matters for you.
The Structuring Diagnostic lays the foundations and priorities. From there, if it makes sense, we can design a support framework tailored to your world, your pace, and your resources — without locking you into a generic package.
I don’t offer “blind” support. Every collaboration begins with the Structuring Diagnostic. If you’ve already done it, its full amount is deducted from your support.
Axis 1 – Visual Identity, Tone & Universe
Not just colours, but everything that makes up your signature.
Here, the goal is to align your visuals and your words so they tell the same story as your expertise.
- Strategic design: Adjusting your colour palette and refining type choices based on your target clients.
- Visual style: Defining your atmosphere (textures, patterns, photo mood) and creating small custom illustrations.
- Verbal alignment: Working on your main hook, personal tagline, and key phrases to find the right tone (soft, direct, poetic, etc.).
Align image and value
Palette, typography, visual style, and verbal signature for a coherent identity
Indicative fee
€700 – $850 USD for a complete identity (including audit)
Axis 2 – Website & Content Blueprint
I give you structure and direction so your site can convert. You keep control over execution.
Ideal for reducing agency costs (often several thousand euros for a full site).
- Site architecture: Defining the pages you actually need and the overall tree (“blueprint”).
- Page sequencing: Breaking down key pages (Home, Offer, About) into logical sections.
- Writing framework: Suggesting headlines, subheadings, and key ideas to guide your writing or your copywriter’s.
Your website architecture
Structure, page breakdown, and content outline for a site that converts
Indicative fee
€900 — €1100 / $1 000 – $1 300 USD (including audit)
Axis 3 – Organisation & Activation
Not just a task list, but a structure, a plan, and concrete activation ideas.
The idea here is not to give you yet another generic “marketing/content” advice list, but to build solid project‑management foundations with clarity and custom ideas.
- Offer clarification: Organising your service levels and building bridges between your offers.
- Post‑audit action plan: Co‑creating realistic priorities at 1 month and 3 months to avoid scattering your energy.
- Activation ideas: Suggesting creative formats (newsletter, PDF dossiers, workshops) based on your specific universe.
- Gentle organisation: Markers to know what to do yourself, what to delegate, and how to protect your creative energy.
Coherence
Closing the gap between what you truly do and what your image communicates.
Indicative fee
Around €650 – $800 USD (including audit)
Flexibility & pricing
Support adapted to your reality
These fees are indicative for a full support path. My goal is not to sell you a rigid “package”, but to build the solution that meets your real needs.
- Budget & resources: We adapt the scope of the work to your budget and the time you can realistically invest.
- No hidden costs: The amount of your Structuring Diagnostic (€320/$380) is always deducted from the final quote. The audit is not an extra cost; it’s your first step into the support.
- Fully tailor‑made: We can choose to work only on one precise point (for example: just your main hook or just your site architecture) to stay aligned with your resources.
How do we decide what’s next?
Every support path must go through the audit phase to ensure my intervention is relevant. At the end of the audit, we decide together on the next step:
- Re‑reading your priorities: Identifying what you can do on your own and where my help will make a real difference.
- Setting the frame: Choosing one axis (or a custom mix) and defining duration and budget.
- Full freedom: Nothing is imposed. You choose the option that feels right — or keep the audit as a solid base to move forward independently.
How it works, step by step
- Contact: You send me a few lines about your needs by email or via the form.
- Start: I confirm your request and send you access to the dedicated diagnostic form.
- Analysis & audit: I map your situation and assets to check overall coherence.
- Feedback & proposal: You receive your full diagnostic plus a tailored quote for the support phase you choose.
- Delivery: I carry out the identity, blueprint, or organisation work within the agreed timeline, with a round of adjustments after delivery.
Ready to step out of the fog?
You can’t build anything solid on confusion. Whether you need a full revamp or a precise adjustment on one blocking point, the goal is the same: to recover momentum and coherence.
Send me a few lines about your needs at contact@edpunezpicco.com or via the form below. I’ll tell you if I’m the right person to help — and in what format.
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