Structuring Diagnostic
My role is to help you see clearly and do exactly what’s needed, where it will actually make a difference.
We lay out your situation, your priorities, and the image you project — without rebuilding everything from scratch or endlessly adding more.
What this diagnostic is for
Coherence
Bridging the gap between what you really do and what your touchpoints actually say
Clarity
Stopping the endless accumulation of ideas and conflicting advice
Action
Coming out of the fog with a realistic roadmap that fits your life
Who this diagnostic is for
- Creative professionals and experts – artists, makers, illustrators, photographers, designers, curators.
- Support professionals – coaches, therapists, holistic practitioners, independent consultants.
- Committed organisations – associations, collectives, shops, co‑ops, small agencies, ethical brands, cultural projects, SMEs.
- Sensitive profiles who don’t identify with aggressive marketing.
It’s especially relevant if:
- you feel people don’t quite perceive you at your true level
- you struggle to explain clearly what you do, for whom, and how
- you feel “there’s too much in your head” and not enough structure
- you suspect your site, words, or visuals are undermining you, without knowing exactly why
Why this diagnostic is different
- It starts from your concrete reality via an in‑depth form, not from a generic marketing template.
- It’s not about turning you into a “perfect brand”, but about clarifying and strengthening what is already there.
- It treats your identity, message, and touchpoints as one coherent system.
- It focuses on project management (prioritising, sequencing, organising), often missing from classic advice: you don’t end up with 40 pages of jargon or vague meeting notes, but with an actionable plan.
What you receive
A structured diagnostic
- your strengths
- your weaknesses
- your grey areas
- your recurring blockers
A prioritised reading
- what is genuinely urgent
- what can safely wait
- what isn’t as problematic as you thought
A mini roadmap
- 3 to 5 priority actions, in clear, simple language
- in a logical order so you don’t scatter your efforts
A “coherence & image” section
- where your identity, message, and touchpoints reinforce each other
- where they conflict or “diminish” you
- concrete adjustment ideas (example phrasing, reorganisation ideas, visual direction suggestions)
The aim is not to give you an endless to‑do list, but to surface what matters most for you, right now.
Tarif: €320/$380 USD
A diagnostic of this kind is often billed much higher in agencies or classic consulting (from several hundred to a few thousand euros, depending on scope). Working solo, I choose to stay accessible while taking the time you need: you pay for bespoke work that combines an artistic eye, structural thinking, and project management.
How it works (asynchronous by design)
People often ask: “No video call? No meeting?”
My answer is simple: with me, you’re not paying for “presence time”, but for thinking time and concrete solutions.
It’s precisely because you’re busy that I chose this format. Asynchronous doesn’t mean less connection — it’s a quality choice:
- No calendar stress – No need to block a 2‑hour slot in an already full schedule. You fill in my questionnaire when it suits you.
- Sharper analysis – Without the noise and justifications of a live conversation, I look at your materials the way your future clients will. I see what’s there, not just what you hoped to show.
- More depth – Writing lets us go deeper. I take time to unpack your structure, where meetings often stay at the surface.
- Mutual time gain – I don’t waste your time in long calls. I spend it producing your solutions.
- Better structure for your own ideas – Answering the detailed form already forces you to clarify your offers, priorities, blocks, and ways of working. My analysis then cements that structure.
Steps
- First contact – By email at contact@edpunezpicco.com or via the Jotform.
- Confirmation – I validate your request and send you the payment link and access to the diagnostic form.
- You fill in the form – At your own pace. It’s a moment to take stock and put things into words.
- Analysis – I map your strengths, weaknesses, fuzzy zones, and blocks, prioritise the issues, and compare this with your touchpoints (site, socials, visuals) to assess coherence.
- Deliverables – You receive a structured, readable, concrete summary document, plus extra docs/visuals if needed.
- Follow‑up – If needed, we can schedule an email exchange to revisit key points, answer questions, and refine priorities.
With this diagnostic, you:
- understand where you really stand (beyond how you feel, what it looks like in practice)
- see more clearly what already works and can be strengthened
- identify what creates confusion (in your message, offers, or image)
- have a compass to decide what to keep, simplify, or transform
You come out of the fog with a document that becomes the base for what comes next (solo work, website revamp, support, etc.).
What comes after?
The audit can be a stand‑alone step that is enough to clarify and reorient.
It can also become the starting point for deeper work, for example:
- reshaping your visual identity (palette, type, imagery style, mini‑illustrations)
- rethinking your site structure (pages, hierarchy, tone, experience)
- adjusting your client journey (how people discover you, understand your offers, and take action)
- helping you shape your key ideas (core copy, key pages, printed or digital materials)
These support paths are built on top of the audit, according to your priorities, and priced by quote. When we choose to work together on tailor‑made support (identity, website, organisation…), the diagnostic is included in the overall price: its amount is deducted from the proposal.
The cost of the audit is deducted if we work together on a redesign or wider project afterwards.
Want to see more clearly?
Send me a few lines about your situation at contact@edpunezpicco.com or via the form below. I’ll tell you if I’m the right person to help — and in what format.
Receive my articles
Essays on marketing, structure, and organisation for professionals who want to think differently about how they communicate and run their work.
→ Sign up to the free newsletter on Substack